Manthan Award: Bridging the Content Gap Showcasing India’s Best

The Manthan Award is an Indian initiative under the patronage of World Summit Award in the context of the United Nations World Summit on the Information Society (WSIS). It is an activity, not an organization. Started in 2003, the Manthan Award has traveled a long distance since then with able and successful networking with professional associations, research institutes, government departments and agencies, non-governmental groups and foundations, and others.

The Manthan Award is the result of an active engagement of all these players in the ICT and content domain in India and of the shared conviction that quality and language contents are essential for a quality informed and communicated society.

The odyssey of the Manthan Award so far has been interesting. From 8 best products from 8 categories in 2003 to 37 best products in 14 categories in 2006, the Manthan journey is moving forward. A little glimpse at the 2007 edition of the Manthan Award and the picture is an interesting revelation of quality and usable content. The selection of 39 best products across 15 categories is a tell tale story of how ICT enabled content can be created, used and outreached for desirable impact and outcome.

Manthan Award South Asia 2008 Brochure
Click here to download Manthan Award South Asia 2008 Brochure

Award Categories


1. E-Business: Support and optimization of business processes; creation of new business models in e-commerce and m-commerce, business to business, business to consumers, internet security and other areas; supporting Small and Medium Enterprise’s on the marketplace.

2. Community Broadcasting : Community Broadcasting has been introduced as a new category w.e.f. 2007 encouraged by last year’s entries which could be categorised as community broadcasting. The grand jury decided to introduce “Community Broadcasting” as a new category in addition to 14 existing categories. The category considers all efforts in the areas of broadcasting services for the benefit of the social sector, especially in the rural India.

3. E-Culture: Preserving and presenting cultural heritage in line with the challenges of the future; demonstrating valuable cultural assets clearly and informatively using state-of-the- art technology and new media platforms. 
4. E-Education: Empowering the education paraphernalia with new technology tools; transforming schools, universities and other educational institutions through interactive, personalized and distributed learning resources; providing infrastructure for the rural based educational institutions, especially schools.

5. E-Enterprise & Livelihood: Enterprise and Entrepreneurship are the basis of livelihood for the Indian landscape. Introduction and integration of Information Communication Technology have created new opportunities and added efficiency in livelihood creation. The biggest challenge however is to stress on deliverables, content, and services for the masses. Small innovations and proactiveness can make the ICT used as media rather then just technology and enrich the globalization with local knowledge and wisdom.

6. E-Entertainment: Supplying digitized entertainment products and services; entertaining the user in this world’s variety of languages and its cultural diversity; supporting movement from one-way to two-way, from single to multiple players, interactive entertainment and the synergy between analog and digital platforms.

7. E-Environment: The spread of all the concerns is of high importance as far as environment is concerned. Especially with emerging globalisation, environment is being affected badly and it requires all kind of technology and medium to spread the right message and messages about devastation it can create. ICT plays a huge role in responsible dissemination of information about environment; content matters.

8. E-Governance: Empowering citizens and serving public services clients; fostering quality and efficiency of information exchange and communication services in governmental and public administrative processes; strengthening participation of citizens in information society decision making.

9. E-Health: Developing the consumer-centered model of health care where stakeholders collaborate, utilizing Information Communication Technology, including internet technologies to manage health issues as well as the health care system.

10. E-Inclusion: All measures supporting Information Communication Technology integration of least developed states of India into the Information Society. Reducing the “digital divide” and “content gap” between technology empowered and technology excluded communities and groups – such as rural areas and women. Bridging society through multimedia and rich content.

11. E-Learning: Serving the needs of the learners to acquire knowledge and skills for a complex and globalizing world; creating active e-learning communities and target models and solutions for corporate training, supporting first steps in multimedia for better learning societies. 

12. E-Localisation: Interventions of ICT has been instrumental in empowering life at the grassroots level in many ways such as application in local languages, vernacular content and digital tools to work in oral medium. Agriculture, eco-tourism, ayurveda, artisans skills, organic food, are all being strengthened by the electronic and digital technologies as they move towards localisation. 

13. E-News: The expansion of traditional media into new media and leveraging the technology as medium to reach larger masses, offering content in local language and in all form of electronic and digital medium.   

14. E-Youth: India’s 55percent youth population is getting digital with the speed of thought and adopting newest technologies to empower themselves and to work efficiently. Youth are also involved in offering innovative ideas, application, and initiatives which is empowering the masses.

15. M-Content: Mobile has become the most powerful medium for the exchange of content, services, and building communities. With the high penetration of mobile devices, content and services are becoming essentials in mobile devices. New content applications and innovative content is supplementing into the strength of the mobile devices


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2 thoughts on “Manthan Award: Bridging the Content Gap Showcasing India’s Best

  1. Manthan Awards 2008 – A complete puppet show with prefixed Awards. Throw money and grab anyone of them.Manthan Awards-bridging the Gap between money and Awards.Pure Business models in the name of ICT AWARDS.

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