MobileWish Pocket Travel Assistant has been shortlisted as a Finalist for MBillionth Congress & Awards 2010

Great News! My Travel application Pocket Travel Assistant has been shortlisted (in Grand Jury held in Colombo during June 10-13, 2010.) as a finalist in MBillionth Congress & Awards Gala to be held at New Delhi on 23rd july 2010.The projects have found place among 160 “Successful Quality Nominations” received from countries like India, Pakistan, Sri Lanka, Bangladesh, Nepal, and MaldivesMBillionth Awards South Asia Mobile Congress is organised by Digital Empowerment Foundation, , WSA MobileContent, Department of Information Technology , Govt of India with partners like Nokia Siemens Network, MobileMonday etc.

Pocket Travel Assistant was nominated under the category m-Travel & Tourism which focused on “se of Mobile and complementing applications and embedded services for enriching the information society by aggregating digital content pertaining to travel and tourism thus help creating knowledge rich information society; offer of travel and tourism related information and services like real time travel bookings, location and transport information, including through GPS and GIS.”

There wetre other categories also like m-Environment, m-News & Journalism, m-Inclusion, m-Health, m-Education & Learning, m-Entertainment, m-Governance, m-Culture & Heritage, m-Business & Commerce/Banking.

Following are some details from the MBillionth website:

M-Billionth Mobile Congress is going to be held at NewDelhi 23rd, July, 2010:

An exciting lineup of speakers from the mobile industries, as well as other industries and sectors will be touched by the mobile market, including entertainment and education. Conference will be held in multiple parallel thematic sessions in all 10 categories with panel of speakers, presenters and participants will be from mobile world of application, service delivery and content. The recommendations from the sessions would be used to analyze the growth of mobile application in the respective category.


m-Billionth Award is a dedicated platform to explore the latent potential of mobile sector across South Asia. These Media phones/mobile, handy gadgets can now do anything from allow physicians to review patient records on-the-go, to alert drivers in any city of nearby parking spaces while looking for spot, in addition to the texting, surfing and calling on many of today’s phones.

The m-Billionth Award South Asia 2010 is first of its kind in the region recognising and felicitating mobile innovations, applications and content services delivery. It is to honour excellence in mobile communications across South Asia spread over 9 core categories. The m-Billionth Award is designed as an annual South Asia’s leading mobile content’s award platform towards larger regional Mobile Congress in media and policy advocacy.

What is m-Billionth Award?

21st Century World could be a cellular age going by the phenomenal increase in cell phones worldwide. The cellular age is fast accelerating with cell phones magnifying our larger identity in both individual and collective domains and in various social, cultural, economic contexts. This tremendous growth of mobile penetrations is a scene to be witnessed worldwide especially in developing countries with larger population concentration. Thus, the power of cellular technology is evident. And South Asia is and cannot be left behind.

The amazing picture is this. India has reached 600 million mobile penetrations. Other countries like Bangladesh and Sri Lanka in South Asia also showing great results as mobile users. The population percentage coverage of mobiles in the region is such – India with 46.37, Bangladesh with 31.11 , Sri Lanka 51 and Pakistan 59 and the trend is moving upward each day. South Asia is bearing witness to the power of the mobile device to empower millions with information, content and services. The power of mobile in meeting knowledge, social and economic deficits is a challenge in these countries. On the contrary, the power of mobile innovations and applications in content and services delivery is amazing and exponentially on the rise.

It is time that we in South Asia, the nations and governments in the region, as well as service providers, give a thrust on mobile for delivering meaningful services, especially that could empower and enable efficient day-to-day life for the larger masses. It is imperative now that a situation be created where we have the best of applications, contents, and services accumulated as examples to drive the government and industry to ensure they create meaningful opportunities in last mile mobile content and services. Governance and development is bound to be better with this.

Towards this objective, in order to make the content and services deliverable through mobile as a medium and means, Digital Empowerment Foundation has launched the m-Billionth Award SOUTH ASIA ON MOBILE CONTENT & APPLICATIONS FOR MASSES.


  1. Recognise mobile innovations and creativity.
  2. Provide a platform for the innovations into benchmarking in the mobile industry.
  3. Provide a wider forum for strategic networking, alliances and partnership building.
  4. Provide a South Asia Congress to exchange ideas, practices and policy strengths & mobile advocacy.
  5. Facilitate in building a South Asia network towards campaign and advocacy in mobile for mass empowerment and inclusive growth.

mBillionth Award Partners

For registration visit :


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