My Article – Consumer dynamics benchmarking enterprise software market

In the present era, the partnership stories like Apple+IBM are enough to prove how consumer devices are impacting positively for enterprise business process re-engineering cases in core industries like retail, healthcare, Insurance, manufacturing, aerospace and entertainment sectors.

Consumer dynamics benchmarking enterprise solutions is much more relevant in the Indian context where Prime Minister Narendra Modi has emphasised in making the technological innovation benefit common man through the Digital India initiative that aims to transform India into digital empowered society and knowledge economy.

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