Patent : Touchscreen Display and Navigation (US 20130198677 A1)

Patent : Touchscreen Display and Navigation (US 20130198677 A1)

A document to be displayed on a touchscreen display device is arranged to have a hierarchical structure of categories, each category including at least one sub-document. A sub-document of a first category is displayed on a touchscreen display device. A first gesture is received through the touchscreen display device. In response to the first gesture, a navigation is made to a beginning sub-document of a second category.
Publication number US20130198677 A1
Publication type Application
Application number US 13/690,147
Publication date 1 Aug 2013
Filing date 30 Nov 2012
Priority date 1 Feb 2012
Inventors Samir Kumar Dash
Original Assignee Cisco Technology, Inc.
Export Citation BiBTeXEndNoteRefMan
Classifications (3), Legal Events (1)
External Links: USPTOUSPTO AssignmentEspacenet

DOWNLOAD the patent: US20130198677


Don’t get Confused: UCD vs UCSD

In my last posts I discussed about Usability Design and User-Centered Design (UCD) and User-Centered Systems Design (UCSD). But many confuse between these two.  So in the following I am trying to differentiate these two:


UCD is differs from the UCSD in the following areas:

  1. Goal: The goal of UCSD is more on the process than the user so as to make the final product/system more usable. UCD rather focuses more on “users” of the product and not the design process. More focus is spent on understanding the user and their need.
  2. Process vs. Techniques Set: UCSD is about system development where as UCD is mostly a set of tecniques and process sets to be used with in UCSD 
  3. Perception: The DNA of UCSD is about changing the mindset of the professionals in the development process so that the designing aspect of usability can be put into practice freely and with higher priority. The UCD process is not about the changing perception about the priority of the design in the whole process.
  4. Broadness: UCSD covers the whole process that includes the areas which are even not part of “designing” whereas UCD can be seen as a subset of UCSD focusing of the “design process sets”.

UCD Models and Process

There 3 different models that support UCD in varying degrees and follow the ISO standard Human-Centred Design for interactive systems:

  1. Cooperative Design: This involves designers and users on an equal footing.
  2. Participatory Design (PD): Inspired by Cooperative Design, focusing on the participation of users
  3. Contextual Design:  “Customer-Centered Design” in the actual context, including some ideas from Participatory Design.

All these UCD models involve more or less a set of activities grouped into the following steps  mentioned below:

  1. Planning: in this stage the UCD process is planned and if needed customized. It involves  understanding the business needs and setting up the goals and objectives of the UX activities.  Also forming  the right team for the UX needs and if needed hiring specialties fall into this step.
  2. User data collection and analysis: This step involves data collection through different applicable methodologies such as user interviews, developing personas, conducting scenarios , user-cases and user stories analysis, setting up measurable goals.
  3. Designing and Prototyping : This involves activities like card sorting, conducting IA, wire framing and developing prototyping.
  4. Content writing: this  involves content refinement and writing for web and similar activities.
  5. Usability testing: This involves is a set of activities  of conducting tests and heuristic evaluations and reporting to allow refinement to the product. However Usability Testing can have its set of steps involving similar activities such as planning , Team forming, testing , review and data analysis and reporting.

All these are similar to most of the steps that fall under Usability Design as UCD can be seen as a subset of process with in Usability Design.

So many processes: What is where?

After going through multi relation models in all these processes and sub process discussed in this post and the previously discussed posts,  it might be little confusing to visual all the overlapping and dependable process sets. So here is a simple representation diagram that roughly shows the overlapping relations:


Holographic Bump 3D (Lenticular ) Sticker Effect on iPhone !

Bump 3D holographic sticker effect on iphone…tilt iphone horizontally or vertically to see different images … this demo shows 3 different images packed into one virtual bump 3d sticker on iphone.

Created with HTML5, CSS3, Jav Script and iOS4 specific APIs. works on ioS 4+

Two oldmen


Two oldmen

Two oldmen met each other
One entered from a door
The other leaving

Both smiled at each other
Talked insane to the other
One has learned this world
The other yet to
One thing common
Both innocent at the moment
Rest too complex to explain
Like life itself!


“Two oldmen” (c) Samir K. Dash: 2011,

All Rights Reserved. No part of the above poem(s) can be published any where in any form (electronic or non-electronic ), with out the written permission of author. However you can direct yours links to this page in your websites.


Formalism, Simplified


Filippo TommasoMarinetti

The Background:

19th century Russian criticism was largely didactic. It was , primarily a weapon of liberal and later revolutionary opposition to the tsarist regime.


Towards 1890 (i.e. the end of 19th century), there came the symbolism with Dimitri Merezhkovsky and Valerii Briusov. So, for the first time criticism became partly aesthetic , which took into its consideration the “suggestion” of words, the personal mood of poetic themes. Some , like Vladimir solovev saw in symbolism an opportunity for Russian religious thought, as symbolism provided the magic of revelation of higher values.

But then many saw symboliusm as a revival of Romanticism (as it opposed to Realism and Naturalism).


During such a period, there raised a group whose statements were based upon classicism under the name of “Clarism” and “Acmeism”. They were also more like Paranassians, who stress on clarity and emphasize upon objectivity and concreteness. In addition, during this period Marxism came to front, being formulated in the writings of Plekhanov and Lenin. And this Marxism was a kind of revival of didacticism and return to the taste of 19th century realism.


Thus, the battle lines were drawn in 1910, as aestheticism, symbolism, Marxism confronted one another sharply. By this period the whole Europe (non-British), had been undergoing drastic change in literary theories, with a blurring distinctions among them, under the name of “Futurism” (Italian evolution) and Modernism is somewhat old term dating back to the middle ages in England. But in about a 1887, the form Die Moderne became a slogan of writers, whom we would classify as naturalists. But then this term modernism used widely, for instance , in Richard Ellmann and Charles Feidelson’s The Modern Tradition (1965) and in Irving Howe’s Literary Modernism(1967).


As far as “Futurism” is concerned, it developed in italy towards the beginning of 20th century. In 1909 the major manifesto of futurism was published by Filippo Marinetti in Le Figaro (1909), which advocated the complete breakup with the tradition and aimed at new forms, new subjects and new styles in keeping with the advent of the machine age. They advocated the dynamism, the machine and speed, the patriotism and splendour of war. This towards 1920, became more aggressive and Fasistic as it created movements like Dadaism and expressionism.


In Russia this futurism along with “Cubism”, “Dadaism”, “Surrealism” and other Avant-Grade groups(Avant-Grade is a term coined BY Gabriel –Desire Laverdant in 1845 ) put their effect on the groups who were opposed to symbolism and aesthetic values in literature.


Following 1909’s manifesto of Italian futurism (by Fillippo Marrinetti), in 1912 the notorious manifesto ‘A Slap in the Face of Public Taste’ (signed by david Burlink, Alexei Kruchenykh and Velimir Khlebnikov) was published stating to “throw Pushkin, Dostoevsky, Tolstoy and all others overboard from the steamship of modernity”.


In 1926, roman Jackobson established the Prague school, which was influenced by this spirit (as well as by the Italian futurism). And this school believed in the rejection of organic, biological, “beautiful” form in favour of abstract, geometrical , stylized art and the machine. Other schools and linguistic groups like OPOIAZ (Scociety for the study of poetic language established in 1919) supported this, under the label of ‘Formalism.’.


The Russian formalists were primarily interested in the way that literary texts achieve their effects and in establishing scientific basis for the study of literature.








The formalist theory can be grouped under the following main categories:


  1. The evolution of form:

The formalists collapse the distinctions between the form and content. They consider ‘form’ to be the result of two operations: (i) Deformation (ii) Organization.


Deformation means the change achieved by poetic language in contrast to the language of prose, patterning by the sound repeatations  and figures. But all the ‘devices’, must be used (e.g. like ‘plot’ in a novel is a device) in a systematic manner, or in other words organized.


Thus Russian formalists first studied the sound patterns, meters and compositional forms.




  1. attack on poetry as “thinking images”:

visualization or the images in the context of poetry was according to the formalistic view useless. According to the formalists the visualization of any “metaphor” is not necessary. Rather the poem achieves its effects by the use of sound patterns, grammatical parallels and contrasts.



  1. theory parallel to New criticism of America:

Formalists redefined the social function of art: “the purpose of art is to make us see things, not to know them. Art is there to awaken us from our usual torpor” . this reminds us about the theory of John Crowe Ransom’s insistence on the contrast of science and art, art being assigned the function of returning’the world’s body’ to us.




  1. art is a puzzle:

formalists view art as a jigsaw puzzle. Frame stories such as The Arabian nights with their constant delays and disappointments adventures and mystery stories, detective novels with their riddles and surprises serve as example. This shows that formalists were more concerned with the form than the aesthetic human values.




  1. the process of “automization” :



Formalists rejected the usual literary history as a ragbag of uncoordinated facts. As Norman Jakobson says:



The old literary historians remind us of policemen who in order to arrest a certain individual , arrest everybody and carry off everything from his lodgings and arrest also anyone who passed by on the street. The historians of literature use everything – the social setting, psychology, politics, philosophy. Instead of literary scholarship, they give us a conglomeration of homogeneous disciplines.


(Reprinted in Selected Writings 1979)





and formalists solve this problem by the process of “automization” – focousing on poetic diction and its evolution by wearing of f the novelty. Thus formalists put the study of the actual work of literature into the centre of scholarship.




Present status:



Many believe that formalism is analogus to the NewCriticism movement of America. But this is not true. Though many points match or resemble in both movements, the essential difference lies in the differences in ethos and emphasis. While formalists were aiming in being revolutionary, the other one lays stress on the tradition. Formalists were associated with more on science than in the interpretation.


The movement of Formalism died in 1930’s just 10 years after its birth , but it influenced the coming movements like Structuralism of Ferdinand de Sassure.




The above post is taken from the book “A Beginner’s Guide to Modern Critical Theory ” by Samir K. Dash , First Ed (c) 2005.
All Rights Reserved. No part of the above poem(s) can be published any where in any form (electronic or non-electronic ), with out the written permission of author. However you can direct yours links to this page in your websites.


Small hole in my heart

Let’s all emotions loose

Now is hence but a dry pot

Where lonely wind screams

At its solitude.


“Solitude” (c) Samir K. Dash:  2011,

All Rights Reserved. No part of the above poem(s) can be published any where in any form (electronic or non-electronic ), with out the written permission of author. However you can direct yours links to this page in your websites.